Meet the new meat
We make plant-based products for flexitarians and meat lovers, for those who eat a hamburger every Friday and bring out the barbecue at the first rays of the sun.
Because at Greenway, we are convinced that we can all do our bit for the climate. And don't have to give up our delicious food to do so at all.
You can find our products at Delhaize, Colruyt, Carrefour, Spar, Okay, Foodbag, etc.
Our principles
Manifesto
Looking after our world was always about less. Driving less with our cars, buying less stuff, using less electricity, traveling less, eating less meat.
What if we stop thinking in terms of less, and start thinking in terms of more. Getting around better, buying smarter, generating energy instead of only using it and eating more of what's good for us and our planet.
Let's do more. Look after our world and ourselves more. That's why, at Greenway, we're doing everything we can to look after our world.
But to make it fun, tasty and easy at the same time. Because the power we all hold is amazing.
That being said we're not the government. Or the United Nations. Oh, and we don't have billions of dollars.
We're just a food brand. But that's okay. Because when you look closer, it's often the small things that change the world.
The little efforts, the tiny actions, the little changes. Or even the small movement you make when you choose plant-based over meat in your shopping cart, on your menu or on your grill.
Yes, at Greenway, we believe we have the power to change the world. Not overnight. But one bite at a time.
Highlights
Awards
Best product of the year
What do the Greenway burger, mince pie and chipolata have in common - right! They each won the Best Product of the Year award!
Gault & Millau Prize
In 2016, Greenway wins the Gault Millau award for best healthy festival food at Tomorrowland with the Asian inspired sandwich! And we are still there every year!
Belgian Vegan Awards 2020
Our DNA
Sustainability
Small steps make a big difference! Even that small movement you make when you choose plant-based options instead of meat while shopping, on your menu or on the barbecue. Together we are making the world a little greener. So what are you waiting for?
1. Plant-based products of local origin
Meat consumption and production accounts for 14.5% of global greenhouse gas emissions, which is more than global transportation. Our partner CO2 logic calculated the footprint and cycle of our products. The Greenway burger emits 94% less CO2 and uses 54% less water compared to meat production. Nice to know! We source all of our ingredients as locally as possible. #localveggies!
2. Production and transportation
We work closely with 2 Belgian production partners in West Flanders (Belgium). Greenway works closely with them on a sustainable approach.
For transportation to our customers and storage of our products, we cooperate with the company Herve.
Our own car regulations state that all company cars must be electric, but for now we have 2 hybrid cars.
3. Packaging
We use RPET (recycled PET) as packaging, as it is currently the most sustainable packaging on the market, considering food safety and environment. Currently, this is 80% RPET/ 20% PET combined with a cardboard sleeve. It is still a work in progress. Our goal is to go to 100% RPET.
4. Corporate culture
Our
Partners in crime
FAQ
The most frequently asked questions during festival season
Our most frequently asked questions during tastings and festival season are collected on this page. If you still have a question, feel free to ask at [email protected]
100% plant-based and therefore 100% vegan! All ingredients are of plant origin.
The base consists of pea and soy protein, onions, vegetable fiber, canola and coconut oil, and various spices.
With the right combination of vegetable fats and pea, soy or wheat protein. And a touch of magic, of course.
Some products contain soy and/or gluten. This is bold listed on the ingredient list on the package. You can also find this information on our website.
No, our products are not organic.
No, not at all. The products are 100% made from plant-based ingredients.
The expiration date is always listed on the package.
Methyl cellulose is a chemical compound derived from cellulose. It is used as a thickener and emulsifier in various food products. Like cellulose, it is non-toxic and non-allergenic.
Greenway is a Belgian company founded more than 25 years ago by Paul Florizoone, a true pioneer of vegetarian and vegan products. In 1998, Paul opened his first Greenway restaurant in the center of Ghent.
Greenway's mission is to convince even meat lovers by producing tasty vegan alternatives to meat. By convincing meat lovers of the alternatives, they can reduce their impact on the environment and promote animal welfare. Transparency and honesty are always at the heart of Greenway's approach.
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