We arrive at new product concepts together

At Greenway, we’re always working on developing new products and recipes. For this, we use the creativity of our employees, feedback from our guests, or we develop tailor-made dishes together with our customers.

Greenway’s new gourmet packages

Greenway created two gourmet packages in collaboration with Delhaize Belgium, exclusively for the holidays: the Plant-Based Gourmet and the Duo Gourmet. As you might’ve guessed, the Plant-Based Gourmet contains 100% plant-based products, whereas the Duo Gourmet has also chicken from Delhaize. A remarkable choice, one that might lead Greenway – as veggie pioneer – into dangerous territory. Yet, it’s an informed choice as an effort to convince meat lovers of eating more plant-based. Have we gone completely crazy or is there something else going on?

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Incredibly tasty, incredibly innovative

With the plant-based family, Greenway shows its most innovative side. Because a plant-based meal can be suprisingly delicious. The Greenway Burger has turned into a major success, and it’s no less than 94% more climate-friendly than its meaty counterpart. On top of that, Greenway compensates the remaining minimal CO2-emissions by contributing to sustainable projects in developing countries.
Inspired by the enthusiasm of our clients, the Greenway chefs retired to their kitchens and created not one, but two brand new products that are every bit as tasty as their meaty alternatives: the Greenway Minced Meat and Greenway Chipolata. A rich flavor, an even richer texture ànd completely CO2-neutral! Wanna bet you’ll like it?

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In collaboration with leading catering concepts and food service chains, we use our combined knowledge and expertise to develop surprisingly tasty custom veggie products and recipes. So you will also see us on the menu in other restaurants.
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We developed 3 tasty burgers for restaurant chain Ellis Gourmet Burger

We created a veggie ball with spinach and parmesan cheese for Balls & Glory

Pizza Hut uses our falafel for one of their salads

Bavet uses our veggie “meat” balls for one of their pasta dishes

Poule & Poulette serves a veggie vol-au-vent containing our Chick’Pieces


Based on our passion for feel good food and decades of experience as veggie pioneers, we make it a point to continuously develop innovations in veggie cuisine. We bring a number of these to the market each year. We first extensively test these products in our own restaurants and with our existing customers. Our products are made using existing and in-house developed meat alternatives such as legumes, wheat, lupin, Beeter®, soy, nuts and hen egg white. Always based on the latest scientific insights, and inspired by current international food trends.